Pacquiao could put Cowboys Stadium on boxing‘s map

By JAIME ARON, AP Sports Writer Jaime Aron, Ap Sports Writer – Tue Mar 9, 5:28 pm ET

There‘s no telling what kind of bout it will produce.

"I have never had an experience where the venue has played such a paramount role in the promotion," said Bob Arum, who is putting on the fight along with Dallas Cowboys owner Jerry Jones. "It‘s helped us sell the tickets, helped us get the publicity. ... Whatever works."

The ring will be on the star logo at the 50-yard line. The world‘s largest high-definition television screen will loom above, giving people in the worst seats a close-up look at every bead of sweat and drip of blood.

Having already hosted the NBA All-Star game, and with the Super Bowl coming in February, Jones wants Cowboys Stadium to be a prime destination for boxing, too.

"You don‘t want to deal with anything but the top," Jones said. "This says everything to have Manny Pacquiao and this competition. It says everything I want."

Jones, meanwhile, hopes to pack the high-dollar seats with his running buddies — all sorts of current and former Cowboys greats, including former coach Jimmy Johnson.

If Cowboys Stadium can land two or three big fights per year, as Jones hopes, that would put him in competition with Las Vegas.

Arum agrees.

As for planning the next fight here, stay tuned.

"We want to get this one over first," Arum said. "Once we get this one over ... we‘ll sit down and plot the future."



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